Question 5

Who are the primary target audience now and has this changed?  Who was it before and how do you know?  

Text	Current target audience	Original target audience	How do you know?
Social networking sites	12+	18	Young teenagers are becoming familiar with the adult world.
UGC – YouTube Videos	12+	18	Children are becoming more aware of how to use technology as it’s taught in many schools.
Sky Plus – Red Button	10 – children are confident with interacting with technology and recording programmes	18 – must be purchased by someone who is working	The environment at home, e.g. the parents intellectual their children