What impact has there been on how the media institution now has to produce the texts and the way in which the texts/ products are distributed and exhibited?
Social networking sites –
Firstly social networking sites are a major tool used to promote an institutions. Producers make facebook pages and inform their audiences about the latest. As a result producer creates a positive brand image as they are going to audiences and informing them. http://www.facebook.com/thesun?ref=ts&sk=app_219467128113751 here audiences can also sign up to competitions in the desire to win luxury products which increases circulation as well as brand loyalty. This is a cheap way in which producers can exhibit their product.
Promotion
Blair witch project is a popular example which was used to entice audiences. The producers used the narrative in real life to suggest that 3people missing, and when audiences began to identify these characters on streets, it promoted the film. This illustrates the different methods which are used to distribute products to audiences.
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