Is the size of the audience any different now than before the impact of new and digital media (or has the pattern of usage changed)? E.G. consider for the impact of new and digital media on TV broadcasting the change in audience ratings for programmes as a consequence of the deregulation of TV.
Due to the impact of new and digital media, producers are able to target a wider range of audience. For example the expansion of the E-media platform has enabled produced to upload their programmes online are target their mass audiences. This helps to target more audiences because people who miss their programmes and don’t have Sky Plus aren’t able to record their programme. As a result by having these online facilities for free, it encourages audiences to view the programme. This may have lead to deregulation of TV to a small extent as people can watch their programmes online for free rather than spending money investing in a TV, paying a licence fee and then subscribing to sky.
Media today has been fragmented and has diversified in terms of what institutions offer to its audiences. For example BBC which is a government owned organisation aims to educate, inform and entertain compared to E4 which simply aims to entertain and maximise revenue. The differences between to organisations, means that the content they deliver will differ, for example commercial channels will have adverts (to raise revenue) in between whereas BBC channels won’t.
Contemporary society surrounds plurism where there are a number of things for different types of audiences. For example CBBC channels target the young audience which increases the total number of viewers.
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