What impact has there been on the way in which the audience now consume the media products/ texts involved in your case study? How does it differ from what went before? Consider (SHEP)
The web 0.1 and 0.2 theory explains the ways in which distribution of information has changed. First media institutions used to go to audiences to give news and build their image, however now audiences go to media institutions and pick and use the information they require. For example audiences can now access information online by subscribing to newspapers and pick out the specific information they need individually. This shows that new and digital media has offered its audiences more opportunities and facilities in terms of what they consume or what they want o consume. Also audiences are no longer only consumer; they can also become producers, as Alan Rusbridger talks about the concept of mutualisation. This suggests that audiences have more opportunities due to new and digital media e.g. UGC, which traditional media didn’t offer.
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