Friday 2 March 2012

Question 10...

What issues may there be regarding media effects and /or regulation/ censorship as a result of changes due to new and digital media?
Censorship is when you have the ability to ban a programme or an advert because it has offence reference or discrimination to individuals. Organizations such as OFCOM have the responsibility to ban the advert as it may cause controversy in wider society. This organization was introduced in the late 2003, and every since they have been running successfully and have been meeting needs to their audiences. No doubt this has put restrictions on what the institutions can produce, and due to these limitations and threats they may struggle to entice new audiences. This is evident as many adverts and music videos have been ban in the past which can cause a lot of financial loss to institutions.
http://www.youtube.com/watch?v=B18dtXWTHG4&feature=related this trailer which was initially promoting the GHD product however it was ban. This was due to the religious references it contained, which was clear due to the imitation of the phases “thy shall not”, which created controversy in wider society as the christans felt as if they were being mocked. Also the ideology was unrealistic – “wealth old man’s weak heart fall in love with me”, which was used to indicate that the dead man will come out of his grave, which is seen unethical.

http://www.media-awareness.ca/english/resources/educational/handouts/tobacco_advertising/censorship_in_media.cfm

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