Wednesday, 14 March 2012
Impact of New and Digital Media!
https://docs.google.com/presentation/d/184XNCRFlA4j7vaUzVG3knq-GMLSfe6_Kd3DPjl_LXYU/edit
Friday, 2 March 2012
Question 12...
Consider theoretical perspectives in relation to the impact of new/ digital media in your case study. E.g. Representation of certain groups as a result of changes, Marxism & Hegemony, Liberal Pluralism, colonialism, audience theories etc.
Marxism – proletariat who are the passive working class people, have gained power due to new and digital media. For example, Gillmor talks about the concept of “audience revolution” which suggests that audiences are no longer “passive” but due to social changes have become “active” and have the ability to reject a certain text and have an oppositional reading. Also they are equally able to construct media products like the producers and make them appear to the wider audience e.g. due to UGC they can make use YouTube and upload their videos online and pass their message across. This shows how new and digital media is benefiting their audience as they have gained more rights.
Hegemony – use of ideologies which producers use to maintain control. As the reception theory states, individual interpretations will vary according to personalities and personal experiences. This suggests that they can reject dominant ideology and accept alternatives or subcultures. For example although homosexuality is seen legal, it’s still seen anomie (not normal) in wider society however if you belong to a gay and lesbian households your acceptance of alternatives will increase. This shows how personal experiences effect you interpretation of a text. Hence, media is increasingly beginning to show alternatives and subcultures more frequently, which makes the audiences aware about contemporary society.
Plurism- society has become diverse in terms of what values that holds; also they have been fragmented into smaller groups. As a result there’s more competition amongst institutions to entice as many audiences, possibly niche audiences as possible. This is a good thing for audiences as they have more variety to choose from, which suggests that they have become increasingly important in shaping what the media produces.
Marxism – proletariat who are the passive working class people, have gained power due to new and digital media. For example, Gillmor talks about the concept of “audience revolution” which suggests that audiences are no longer “passive” but due to social changes have become “active” and have the ability to reject a certain text and have an oppositional reading. Also they are equally able to construct media products like the producers and make them appear to the wider audience e.g. due to UGC they can make use YouTube and upload their videos online and pass their message across. This shows how new and digital media is benefiting their audience as they have gained more rights.
Hegemony – use of ideologies which producers use to maintain control. As the reception theory states, individual interpretations will vary according to personalities and personal experiences. This suggests that they can reject dominant ideology and accept alternatives or subcultures. For example although homosexuality is seen legal, it’s still seen anomie (not normal) in wider society however if you belong to a gay and lesbian households your acceptance of alternatives will increase. This shows how personal experiences effect you interpretation of a text. Hence, media is increasingly beginning to show alternatives and subcultures more frequently, which makes the audiences aware about contemporary society.
Plurism- society has become diverse in terms of what values that holds; also they have been fragmented into smaller groups. As a result there’s more competition amongst institutions to entice as many audiences, possibly niche audiences as possible. This is a good thing for audiences as they have more variety to choose from, which suggests that they have become increasingly important in shaping what the media produces.
Question 11...
Are there any cross-cultural factors and /or effects of globalisation involved in the impact of new technology on your case study? E.g. the internet has been said to be ‘globalising culture’ through its promotion of the English language.
Globalisation is the interconnectedness of different societies across the world. This is due to the development of technology which has made communication easier and quicker. For example people can sit across the world, away from each other however they can communicate face to face via Skype, communicate via social networking sites or emails. This culture has diversified, however some countries are still deprived – less economically developed countries. Sherry Turkle adds to this by talking about the concept of “global village”- due to globalisation little “villages” have been created behind our computer screens. This is explained via the digital divide, which shows that some countries are more technological advanced other. Other factors such as education, language barrier and economy of the country have a major input in how much access different countries have to technological facilities. For example countries such as China and Japan are developing countries and have gained enormous success in establishing a name. This is evident as they have produced many technological goods that have been distributed worldwide – this success was achievable because of literacy and educational facilities which suggest Chinese and Japanese people are the clevest ethnic group.
Globalisation is the interconnectedness of different societies across the world. This is due to the development of technology which has made communication easier and quicker. For example people can sit across the world, away from each other however they can communicate face to face via Skype, communicate via social networking sites or emails. This culture has diversified, however some countries are still deprived – less economically developed countries. Sherry Turkle adds to this by talking about the concept of “global village”- due to globalisation little “villages” have been created behind our computer screens. This is explained via the digital divide, which shows that some countries are more technological advanced other. Other factors such as education, language barrier and economy of the country have a major input in how much access different countries have to technological facilities. For example countries such as China and Japan are developing countries and have gained enormous success in establishing a name. This is evident as they have produced many technological goods that have been distributed worldwide – this success was achievable because of literacy and educational facilities which suggest Chinese and Japanese people are the clevest ethnic group.
Question 10...
What issues may there be regarding media effects and /or regulation/ censorship as a result of changes due to new and digital media?
Censorship is when you have the ability to ban a programme or an advert because it has offence reference or discrimination to individuals. Organizations such as OFCOM have the responsibility to ban the advert as it may cause controversy in wider society. This organization was introduced in the late 2003, and every since they have been running successfully and have been meeting needs to their audiences. No doubt this has put restrictions on what the institutions can produce, and due to these limitations and threats they may struggle to entice new audiences. This is evident as many adverts and music videos have been ban in the past which can cause a lot of financial loss to institutions.
http://www.youtube.com/watch?v=B18dtXWTHG4&feature=related this trailer which was initially promoting the GHD product however it was ban. This was due to the religious references it contained, which was clear due to the imitation of the phases “thy shall not”, which created controversy in wider society as the christans felt as if they were being mocked. Also the ideology was unrealistic – “wealth old man’s weak heart fall in love with me”, which was used to indicate that the dead man will come out of his grave, which is seen unethical.
http://www.media-awareness.ca/english/resources/educational/handouts/tobacco_advertising/censorship_in_media.cfm
Censorship is when you have the ability to ban a programme or an advert because it has offence reference or discrimination to individuals. Organizations such as OFCOM have the responsibility to ban the advert as it may cause controversy in wider society. This organization was introduced in the late 2003, and every since they have been running successfully and have been meeting needs to their audiences. No doubt this has put restrictions on what the institutions can produce, and due to these limitations and threats they may struggle to entice new audiences. This is evident as many adverts and music videos have been ban in the past which can cause a lot of financial loss to institutions.
http://www.youtube.com/watch?v=B18dtXWTHG4&feature=related this trailer which was initially promoting the GHD product however it was ban. This was due to the religious references it contained, which was clear due to the imitation of the phases “thy shall not”, which created controversy in wider society as the christans felt as if they were being mocked. Also the ideology was unrealistic – “wealth old man’s weak heart fall in love with me”, which was used to indicate that the dead man will come out of his grave, which is seen unethical.
http://www.media-awareness.ca/english/resources/educational/handouts/tobacco_advertising/censorship_in_media.cfm
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